Definition Recommendation VMware

VMware TAM Lab

You probably wondering what the VMware TAM Lab is.

Let’s get into the explanation by breaking it down in 1) VMware, 2) TAM and 3) Lab.

1) VMware

VMware, Inc. is an American publicly traded software company from California, USA. It provides cloud computing and virtualization software and services. It was one of the first commercially successful companies to virtualize the x86 architecture.

Source: Wikipedia

What VMware does
VMware streamlines the journey for organizations to become digital businesses that deliver better experiences to their customers and empower employees to do their best work. Our software spans compute, cloud, networking and security, and digital workspace.

Accelerate Your Cloud Journey
We give customers the ability to run, manage, connect, and protect all of their apps on any cloud–so they can reduce costs, gain efficiencies, and innovate faster.

Transform Networking & Security
We provide pervasive, secure end-to-end connectivity for your apps and data, wherever they reside.

Empower the Digital Workspace
We support end-to-end management and security for all of the applications that your employees need, while empowering them to work where and how they choose.
Source: VMware

Now you know who VMware is. Let’s move to 2).

2) TAM

TAM stands for Technical Account Manager.

As a Technical Account Manager (TAM), you will build and maintain relationship with VMware’s customers that have real passion for technology and the opportunities that it can bring to our life. At those customers,you will be a major focal point for everything that is related to VMware for different teams and levels from the most technical to the most senior executive. You will escort and guide them in their journey to be market leaders by using newest and most advanced technologies in information technologies.

You will also play a key part in representing your customers in VMware, sharing their experience and wishes with the account teams, support and product managers, and helpingto draw the shape of our products and contribute your point of view for our shared success.
Source: Job Description VMware TAM

A TAM colleague from the Netherlands, Alex Muetstege, explains in a blog post what a VMware TAM is.

You might also want to have a look at Diary of a Technical Account Manager in which I had the pleasure of sharing my insights when I started at VMware in July 2019.

Now that you know VMware and what a TAM is, we still have 3) to look at.

3) Lab

Lab usually refers to Laboratory. A facility to conduct scientific research.

Source: Wikipedia

Getting back to the topic of this post – VMware TAM Lab.

My TAM colleague Steve Tilkens who started the TAM Lab in 2019 gives a good program overview.

The purpose of TAM Lab is to provide in-depth technology workshop sessions led by VMware Technical Account Managers (TAMs) to enable a culture of learning and partnership across the VMware organization and our customers. TAM Lab provides a platform for all to be hands-on with VMware and non-VMware technologies that will enable a stronger customer delivery through product knowledge and a greater technical resource network. All TAM Lab sessions are recorded for the purpose of creating a reference library for on-demand learning and enablement.

Source: VMware TAM Lab

If you are interested in or working with VMware technologies or are looking for a source on technical details of VMware technologies, subscribe to the Youtube channel and have a look at the already 70 (as of August 2020) released TAM Labs.


I am an entrepreneurial and innovative technical; presales; and customer success professional equipped with a Master’s in Business Administration. I am working as a Technical Account Manager at VMware Inc., Zweigniederlassung Deutschland. My early career with Novell involved a promotion to Presales Systems Engineer after having worked on a team of 4 anti-piracy, licensing and intellectual property specialists situated in legal.

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